Efforts to promote gender equality in workplaces and organisations often meet resistance. Resistance takes a variety of forms, from denial of the problem to inaction, victim-blaming and even outright attack. How should we respond to resistance and backlash, and how can we make resistance less likely in the first place?

In this presentation, Associate Professor Michael Flood from QUT first describes the character, dynamics, and origins of resistance and backlash. Then, he explores the strategies we can use to respond to, and prevent, resistance.


  • Pushback can be a sign that positive systemic and cultural changes are taking place.
  • How to promote your initiatives for maximum buy-in
  • Tips for designing effective training on gender equity
  • In the Q&A: Do men-only training sessions work?

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